Feb. 18, 2010

Garden City, N.Y. - Adelphi University has signed with Eclaro Sports to assist with marketing and sponsorships of its 22 athletic teams as announced by Assistant Vice President and Director of Intercollegiate Athletics, Robert E. Hartwell.

"Adelphi's athletic department is excited to be working with Eclaro Sports and Vice President Jay Williams. We are very hopeful that this relationship will be beneficial to both parties," said Hartwell.

Eclaro Sports, which specializes in helping colleges with marketing and executive search, is charged with helping Adelphi maximize revenue by providing targeted marketing tools, planning and leadership. Under the direction of Vice President, Jay Williams, they will work together to create corporate sponsorship packages and to reach out to not only local companies, but regional and national as well.

"We are very excited to be working with Adelphi Athletics to help them maximize their marketing assets," said Williams. "Adelphi is a forward thinking institution both academically and athletically, and has plenty to offer corporate partners."

Adelphi will continue to work one on one with the local businesses and partners and in addition to reaching out to regional sponsors, will look to more grassroots marketing efforts to involve its students, alumni and fans.

With the new athletic facilities, there are opportunities in signage, game day promotions, PA announcements and product sampling. In addition, new media such as web streaming of fames, FaceBook, Youtube and Twitter, will also allow Adelphi additional avenues to promote its sponsors and its successful athletic program.